LAURIE A. QUINN
23 South Main Street
Medford, NJ 08055
Mobile:
609-304-0283
Email: Lqnn7@aol.com
Summary
A sales and marketing professional
with P & L responsibility experience. I have the ability to develop both
an internal and external organizational infrastructures for sales and sales
support teams. I am confident in leading a team at all levels within the organization
towards the successful fulfillment of the corporate business plan. I have in-depth
knowledge of transitioning product lines from commercial industrial
applications to marketable consumer products.
Core Competencies
- Knowledge of “the go-to market”
process for numerous retail channels of distribution
- Corporate brand and product
positioning against established competition
- Identifying key motivators
necessary in team building
- Ability to see ahead and communicate
action plans quickly
- Creative, innovative,
logical and analytical personality traits
- Years of experience in
building strong professional relationships
- Strong presentation skills
ranging from customer meetings to annual board member reviews
- Complex contract
negotiation experience
- Systematically find
weaknesses in the competitive products and their operations.
- Proficient in Microsoft
Office
Selected
Accomplishments
- Achieved Staff Level Position
within five years resulting in complete P&L responsibility for $24
million division
- Secured National Energy
Star Programs within first 90 days generating over $500K in sales and
reaching $2.5M in sales.
- Repositioned existing
product line to create a leading advantage in the retail marketplace
taking sales from $500K to over $11M within three years.
- Evaluated manufacturing
alternatives that led to an increase in gross margin profitability by 40
percent.
- Spearheaded successful
integration of product mix resulting from the consolidation of five major
companies that included over 2,000 products.
- Initiated product line
expansion that resulted in taking shelf space from prominent brand
manufacturers increasing sales at current accounts and securing placement
at new accounts.
- Established compensation
and incentive programs necessary to motivate achievement of fiscal goals
and mentored employees who grew into current upper management staff level
positions.
- Managed outside design and
advertising agencies winning numerous awards for packaging and
merchandising.
PROACTIVE DECISIONS, Medford, NJ
Licensed Life and Health Insurance Broker, 2006-Present
- Developing
a client base through self marketing and networking events throughout the
states of New Jersey and Pennsylvania.
TECHNICAL CONSUMER PRODUCTS, Aurora, OH
National Account Executive
Retail, 2003-2006
- Established
a corporate and product brand in the retail industry, and generated
revenue through short term promotional opportunities. Developed retail
relationships that would lead to long term product placement on retail
shelves.
ULTRA HARDWARE PRODUCTS,
L.L.C, Pennsauken, NJ
Director Sales &
Marketing National Accounts, 2000-2003
- Initially
hired to integrate the Safety 1st Child Safety brand within
Ultra’s customer base and product lines. During same year an agreement to
distribute decorative locksets under the Gainsborough brand was signed and
added to my responsibilities to transition internally and externally from
previous supplier. Rolled out all other Ultra product categories to
national retail accounts.
SL WABER, INC., Mount Laurel , NJ
Director Sales and
Marketing-Retail and Business Division, 1992-1999
- Under
direction of the President, planned, directed and coordinated the efforts
of sales and marketing personnel to accomplish corporate goals.
EDUCATION
Camden County College-Camden,
NJ
Kishwaukee Community
College-Malta, IL
Maryville
University-St. Louis, MO
Shelby State
Community College-Memphis, TN
CAREER RELATED
CERTIFICATION
Licensed Life and
Health Certification
The Wharton School, University of Pennsylvania-Leading Organization Change
American Management
Association-Product Line Management
Telemarketing
Institute-Creating and Implementing Telemarketing Strategies