PHILIP J. REALE

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125 Bartram Road                                                                     Cell:          856 316-2840

Marlton, NJ 08053      preale@yahoo.com               Home:       856 983-8070

Quality-oriented Sales and Marketing Professional with broad experience and expertise in business development, sales and customer service.   Fortune 500 and small company background.  Demonstrated strengths include:

· Market analysis with special expertise in opportunity management and tradeoffs.

· Development of successful strategies for product development and growth.

· Team building combined with training and coaching of associates.

· Formation and maintenance of business relationships based on trust and meeting commitments.

· Ability to maintain positive and motivating work environment.

· Favorable negotiation of contracts with emphasis on preparation, understanding needs of others and long term perspective.

· Broad computer and internet skills.

Senior Auto Sales & Leasing Consultant / Business Mgr. Nov. 2000 – Nov. 2011

Excel in discovery of customer needs, helping to select vehicle appropriate from both a budgetary and esthetic standpoint.  Intense customer interface requires and fosters outstanding sense of customer service.  Connect with customers in a short period of time.  Stress the value of dealing with Burns Honda, emphasizing non-price advantages of buying from us, such as superior personalized customer service, excellent maintenance and long-term relationships. 

· Consistent, reliable performer with professional demeanor.

· Exceeded Honda dealership sales average by more than 20% in first year.

· Achieved “Council of Sales Leadership” level in first year; repeated in second and third year.  On track for fourth straight year when promoted to position of Business Manager.

Business Manager                                                                                         5/04 – 10/04

Maximize contribution to Dealership by converting cash purchases to finance where possible.  Sale of other financial products such as Extended Service Agreements and Gap Insurance to improve profitability and to protect customer needs.  Responsible for legal and business ethics compliance.

Delaware Cadillac, Wilmington, DE

Cherry Hill Mercedes, Cherry Hill, NJ

Burns Honda, Marlton, NJ

Sears Home Improvement Products, Moorestown, NJ           February, 2010 – Sept. 2010

In-Store Marketer

Meet or exceed expectations in developing store leads for Sears HIP Division.

Academy Retail Services, Philadelphia, PA                               February, 2010 – Sept. 2010

Project Coordinator

Negotiate and arrange maintenance and repairs for nationwide retail clothing store chain.  Have improved client response time 50%, leading to projected current year revenue increase of 25%.

Consolidated Rail Corporation, Philadelphia, PA                                            1987-1999

Manager, Pricing - Intermodal Marketing & Sales

Established long term and spot pricing levels for 30 customers with revenues of $98 M based on volume of 160,000 units.  Supervised and trained new employees.  Provided sales support and direction for National Account Managers.  Liaison from executive staff to Director - Marketing and Sales.

· Developed and implemented strategies to grow business by 12 and 15%: 1996, 1997.

· Enhanced customer relations: established and promoted use of electronic medium for communication of spot pricing requests.  Increased revenue per unit 5% in soft markets.

· Managed sales direction from market share to margin focus.

· Recognized as exceptionally productive, highly knowledgeable, customer responsive, and able to establish and grow new markets.

· Managed two commodity segments through flat markets.   Highlights included developing contract with customer which reversed five year decline, retaining $700K annual business.

· Initiated key distribution channel change that expanded insignificant market.  Reduced freight more than $200K at one facility.

· Pioneered conversion to intermodal transportation at Northern Division facilities.  Saved $1.5+ M in two years at six facilities.

· Led process improvement program that heightened coordination between chemical facilities in the US and Puerto Rico.  Resultant freight reductions exceeded $2M annually. Directed program of barging raw materials on inland waterways, reducing freight expenditures 10% per year for three consecutive years.

International Paper Company, New York, NY

Union Carbide Corporation, New York, NY  

EDUCATION AND TRAINING

Manhattan College, Bronx, NY                                                         BA - HISTORY

SUNY Maritime College, Fort Schuyler, Bronx, NY  Completed graduate coursework in Transportation Management, finance and business analysis.

COMPUTER SKILLS

MICROSOFT: Highly proficient in EXCEL, WORD and POWERPOINT.

PROFESSIONAL DEVELOPMENT

Courses and Programs in Total Quality Curriculum, Leadership, Sales Development and F&I Product Presentation and Menu Selling.

COMMUNITY CONTRIBUTION

Leadership roles in school, church and community organizations.